Archive for June, 2009

Cialis Leads in Switches

Wednesday, June 17th, 2009

In April, nearly two thirds of all men who switched their oral ED treatment switched to Cialis. Following is information from ImpactR on share of new prescriptions written in April by doctors changing their patients’ ED treatment from product to another.

CIALIS
Primary Care Physicians 60% Urologists 69%

LEVITRA
Primary Care Physicians 36% Urologists 26%

VIAGRA
Primary Care Physicians 4% Urologists 5%

In an independent clinical study, more men selected Cialis as their preferred treatment of choice after trying different oral ED medications, primarily because of how long the drug worked. This may explain why many men with ED who are on oral treatment are switching to Cialis.

Benefits of Cialis

Wednesday, June 10th, 2009

Cialis is changing the way doctors and patients think about treating ED by offering two important benefits: a 36-hour window of opportunity for intimacy and the ability to take the tablet on an empty stomach or with a meal, without concern that high-fat food will reduce the absorption of the medicine.

“What the marketplace tells us is that men and their partners are truly taking advantage of the benefits of Cialis,” said Matt Beebe, U.S. brand team leader for Cialis, Lilly ICOS LLC. “Men can take Cialis Friday evening and choose the moment for romance as late as Sunday morning. Because Cialis works for up to 36 hours, it allows a man and his partner to relax, forget about planning intimacy and let it happen when the moment is right for them.”